Updated on 2026-02-14 05:26:57. EN
Google Discover can represent more than 70% of a media's traffic, yet no volatility measurement was available until now.
From its article index, 1492.Vision was able to calculate an overall volatility index, giving an overview of the platform's variations.
This indicator is essential to know if the variations that a publisher may see are linked to a problem specific to its site, or to algorithmic changes.
We calculate the variation, day after day, of several sub-indicators. This takes into account the domains represented, but also the categories, entities, card types, etc.
The indicator visible here is an aggregation of these sub-indicators over the last 60 days. It is updated every night.
We have detailed our complete approach in an article on Reacteur.com
1492.Vision customers have access to more detailed indicators: All sub-indicators day by day, but also the topic by topic distribution.
We also test annotations of different types, to have the right benchmarks.
And of course, access to our dashboards to monitor and analyze your performance and that of competitors!
You can use the image above to display Discover weather on your site, under the following conditions:
https://1492.vision/img/meteo/meteo_fr.png
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